There are just over 4 billion people online every day. 1 With plenty of customers, it should be easy to grow your business. However, as we become more ‘web-literate’, competition increases and the number of websites continues to grow.
According to internetlivestats.com ‘there are over 1.5 billion websites on the World Wide Web today’ 2. Thus, competition is fierce, so we need to ensure that we stay up to date with the most effective website solutions to increase our website visitors.
Increasing your website visitors is a tough job. Today’s online customers are demanding. They are busy, knowledgeable and spoilt for choice. They realise that there is always another option, so if they don’t see what they want within seconds they will be gone. Periscopix.co.uk reports that you only ‘have five seconds to convince them to stay’ 3.
That is an incredibly short space of time to convince a customer to stick around and spend some time experiencing all that your site has to offer. Herein lies the key question. What does your site have to offer the website traffic that you are trying to build?
What is it that the customer should come to you for? Why should they visit your site rather than the site of one of your competitors? Should they come back again, will there be anything new, tomorrow, next week?
There is a lot to consider when it comes to building website traffic, and even more to do. We are all time poor, so the last thing we need to do when we run a small or medium-sized business is to have to take on more work. Happily, there are many easy and quick website solutions that will increase your website traffic fast.
Follow these 4 easy ways to quickly build your website traffic.
1) Videos and takeaways
Users want something extra to keep them interested and entertained when they visit your site. Further, we are all captivated by images, and even more so by videos that explain. Add an explainer video to your site, to give your users extra information and subtlely share the value of a product or service.
Alternatively, create your own Youtube channel that links back to your site. As well as placing your own videos within your web pages, you will also have a new and rapidly growing channel for powerful social media that can drive new traffic to your site.
Similarly, offering free takeaways, such as webinars, ebooks, promotions, cheat sheets, PDFs, daily tips sign-ups, event sign-ups, email sign-ups and promotions, will quickly build traffic. To have the biggest impact, utilise your social media by posting links to your takeaways on social media using posts, advertising, site-specific tools like rich pins for Pinterest or Foursixty and Linktree for Instagram.
Ensure that takeaways, videos and sign-ups capture visitors on the landing page.
2) Blog power
Blogs are becoming an increasingly powerful tool to quickly build web traffic and increase rankings. Ensure that your blogs are a regular must-see for users.
Keep content fresh with regular, new posts that educate, entertain and inspire. Avoid evergreen content that quickly goes out of date and update any old content that is out of date and not optimised for current SEO. Secure attention with eye-catching headlines that stand out in social media feeds.
Ensure that like a landing page, visitors arrive, are captivated and come back for more. Use your social media to drive traffic to new posts, with posts and links to new posts.
Include a variety of different types of posts that establish you as a go-to for your niche. Include interviews, podcasts, videos, infographics, high-quality images, inspirational quotes. Build authoritative backlinks that will make your site appear really important to the search engines.
Use social media to find and build relationships with key influencers for your niche, then invite them to guest blog on your site. Offer to guest blog on other sites, rather than spamming your post with references back to your site, simply make sure that your name and website URL appear at the top of the post. Additionally, ensure of course, that the website that you post on, and your post will richly enhance your brand.
Make good use of keywords in more than just your copy. Check that category and sub-category titles, as well as blog post titles and social media profiles are optimised for keywords and key phrases, particularly long-tail keywords.
4) Landing pages that convert
Your landing page is the most powerful page on your website. Ensure that you have UX, responsive, mobile-friendly design that shows you at its best on any device, loads quickly and provides your user with the highest quality experience possible, on any device.
Check that calls to action are strong, easy-to-follow and lead to your strongest areas. Incorporate takeaways, video, social media buttons, blog link and information about who you are as a brand.
Undertake some analysis of your bounce rate, either by yourself or through a web solution service, considering where, when and why you are missing out on some of your customers,
Therefore, whether you are a busy small or medium-sized business, there are plenty of easy things that either you or your website solution service can do to increase your website traffic and build your customer base, fast.
What’s your secret to building traffic? How many users are you averaging every month? Tell us – we’d love to know!