How to grow your website traffic?
Congratulations! You have a new website, awesome! Or maybe you already have a website, that’s great too! But wait a minute, the job is not done yet. ‘Why?’ You ask. Well here’s why.
Let me ask you a question first, will your website on its own bring organic and regular genuine traffic to your website? Of course the answer is a big NO*! Your website needs to be part of your overall marketing plan. Your website needs “external forces” to empower it such as digital marketing mediums (social media networks, blog, etc.) and physical marketing materials (business cards, leaflets, poster, etc.). Therefore, the next step for your website is to remain up to date with your business information and with fresh quality content.
Up to date Business Information
For obvious reasons, how can your customers/clients find you if you have not kept your business information up to date? Imagine your customer/client saw a wonderful deal on your website only to find out that you don’t do the special offer anymore (what a big disappointment). I’m sure you get the idea.
Consistent Fresh Quality Contents
Now keeping your website up to date with fresh quality contents. You will find that most websites with consistent traffic are the ones with some form of educational or entertaining contents and this is for all good reasons. Google once said that advertising is dead because people don’t want to be sold to anymore but people want to be educated and entertained and this is the new direction that marketing is heading to. Therefore, by consistently adding new QUALITY (note the key here is quality) contents aimed to educate or entertain your target audience in a form of a blog post, a video, an infographic, or even podcast, whichever platform is best suited for your type of audience. For sure, you will always have a consistent flow of traffic to your website with a potential for consistent organic growth of your website traffic. Plus, you can always use these to share with your target audience on all your social media platform to interact, educate and entertain them. As a consequence, your social media following will also grow. It’s like recycling, using the same information just on a different format.
Finally, just a little secret of ours (not really a secret) consistently adding quality blog articles for your website will impact your SEO efforts in a very very positive way!
*With a proper search engine optimized web pages people can also find your website using relevant keywords. But this is not always a guarantee because of how competitive it is, therefore, the way to having an advantage over your competitors is to have consistent fresh quality content and using the power of social media to generate traffic to your website.
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